novo-transparent-300

Performance results
for 6 months

Task: “Development of inbound marketing”

A detailed report by the NOVO team on the works done and results achieved in the Elogic project from May to October 2023:

  • Key results in only 6 indicators
  • List of all the areas of work
  • Detailed outcomes for each area
  • Financial breakdown
  • Comparison of the results

General overview

TOP 6 results achieved in the first 6 months

1.8

improved the cost per man-hour

increased rankings in Google search results
100

increased rankings in Google search results

direct savings from cost optimization
30000

direct savings from cost optimization

41

new pages were created

57

new links were posted

60

DR rised up from 53 to 60

How did we start?

We needed to organize all the ideas and developments that were ‘floating around’ and often conflicting with each other


01
Analysis
Analysis of previous work, results achieved, efficiency and strategic vision of the company’s development
02
Formalization

Clarifying objectives, formulating hypotheses, evaluating required resources, and defining success metrics

03
Priorities

Identifying priority and strategic tasks while optimizing costs

04
Active work

The team started to fulfill the tasks 🙂

[SEO]

1182 hours, 46% of overall timeSEO represents a crucial strategic perspective. It’s a long-term endeavor, laying the foundation for future years. During the first 6-12 months, it’s challenging to expect new applications; the main results will emerge later. 

Our current focus lies on leading indicators:

  • Identifying potential new traffic sources
  • Enhancing the website’s authority
  • Improving search result rankings
  • Streamlining the process for creating new pages
  • Boosting conversion rates

0
Domain Rating
+
0
Links
1
M
CЕМ Core
+
0
Pages
01. New links posted: 57

  • All links are permanent
  • Link building is exclusively manual
  • Numerous links from high-ranking domains (31 links with a Domain Rating of 60+; 5 links with a Domain Rating of 80+)

02. DR growth: from 53 to 60

The domain rate was 53 and in six months we raised up to 60

03. Growth in Position: 100+

We have a significant increase in all key metrics:

  • Traffic growth by primary keywords
  • Growth of positions for the main keywords
  • Growth of average positions in the SERP
  • Increase in the number of pages in organic search results

see more details here

04. Creating a Semantic Core: 1М+

  • New potential keywords were selected and filtered
  • Chose those aligning with the company’s development strategy
  • 1 million potential traffic

05. Internal linking. Position growth: +3.7

  • New linking at 1-2-3 nesting levels: footer, header, menu, service pages, blog
  • Growth of service pages by an average of 3,7 positions

06. Fixed critical errors: 100+

  • Fixed micro-markup on 40 pages
  • Fixed a problem with pagespeed – CDN (saving 2K dollars per year on the plan)
  • Fixed 404 and 301 errors
  • Fixed meta tags H1-H3
  • Fixed issues in Meta Descriptions and Title
  • Removed the orphan pages
  •  

07. Low volume pages, integrations section: +34

  • 34 pages created
  • In the first weeks, they receive traffic from the top countries (as shown in the screenshot)
  • Very high conversion rate

08. Service pages: +7

Створено 7 сторінок:

09. Rich snippets: 45+

  • Fixed micro-markup on 40 pages
  • Gained +5 service pages with asterisks
  • Acquired new Rich snippets
  •  

10. Reduced the cost of links: 2х

  • Cost of the link under $200, which is a very good price. The average market price for links of this quality is $400-500
  • This price includes everything: link builders’ salaries, content creation budgets, payments to webmasters

[PPC]

80 hours, 3% of overall time

PPC is appealing for its quick start and guaranteed visitors, but its profitability is questionable.

After analysis and testing, it was found that this strategy is not cost-effective due to high competition, current service page conversion rates, and cost per click.

Consequently, we have halted promotion by commercial keywords that land on the main service page.

We plan to shift to niche keywords and specialized landing pages to boost conversion rates.

01. Advertising analytics

  • Explored previous experience, developed two Elogic funnel models
  • Currently abstained from PPC due to high CPA
  • Under the current sales model, need to acquire 6.2-7.7 thousand clicks for one DEAL

02. Hypothesis Testing for Commercial Keywords: 5

  • Improved and expanded existing campaigns for Magento, Ecomm Development, B2B Marketplace Dev clusters
  • Tested new hypotheses on “magento integration”
  • Checked hypotheses on “hyvä development”

03. Launch of new test campaigns using lead magnets

[Growth]

109 hours, 4% of overall timeWe test high-risk ideas that can bring us good results with a high ROI. Our goal is to find content that will catch on, go viral, and bring us a lot of links and mentions. We are also looking for new niches of traffic acquisition that are not typical for Elogic’s core strategy.
+
0
Mails
0
Ideas
01. Lead magnet: +19 emails/month

Gained +19 subscribers from the USA and Denmark in less than a month.

02. Infographic Ecommerce Trends for 2024

  • Designed an infographic “Ecommerce Trends for 2024“
  • We publish infographics on websites with a large coverage to get reposts and citations.

03. Related services: +2

New pages to attract customers through web design services.

04. Improving the Deliverability of Corporate Email: +2.8

  • Added DKIM, DMARC records to elogic.co domain for improved email delivery
  • Removed Elogic domain from 3 blacklists
  • Increased corporate email rating from 6.7 to 9.5

[Directories]

134 hours, 5% of overall time

Listing in directories results in real leads. 

Positive feedback increases credibility and helps in order conversion.

  • Actively seeking new high-quality directories and partner listings
  • Enhancing descriptions and authority in existing directories
  • Trying new, atypical headings like web design

+
0
Directories
+
0
Reviews
0
Updated score
+
0
Overviews
01. Improving conversion from directories

  • Formalized ideas that were previously ambiguous, duplicated, or conflicting
  • Updated descriptions on Clutch, GoodFirms, DesignRush, G2
  • Renewed portfolio covers on Clutch
  • Added new reviews

02. Analyzing the success of directories

  • Conducted analysis of current engagement and efficiency: cost of MQL, SQL, Opportunity
  • Analyzed the best directories for effectiveness and quality of applications
  • Purchased advertising spaces

03. Saved costs: $10K+

  • Discontinued paid promotion on Clutch and other directories during the summer off-season
  • Total savings of $10K+

04. Rating in Clutch. Ability to Deliver score: +1

  • Increased Ability to Deliver score from 37.1 to 38.1 (affects company ranking in directories)
  • Added new achievements to Market Presence on Clutch

05. Placement in directories: +5

  • Became partners with Stripe
  • Negotiating with Zoho, Shipbob, Pipedrive, Pimcore

06. Listing in design directories: +4

Registered and added cases to design directories:

07. Added reviews: +5

Added 5 reviews on 3 sites: Clutch, Goodfirms, Trustpilot

[UI-UX]

54 hours, 2% of overall time

The goal is to improve the conversion rate from site visitors to leads.

Some basic tasks are already done (Mega menu). Other tasks are in active work (abandoned carts, contact page).

The progress here is slower due to longer communication with Elogic developers and limited working hours.

So we allocate a little of our time here and focus on other tasks.

82
%
Spam
0
Abandoned carts
01. “Abandoned carts”

  • Assessed the scale of the task: only a half of prospects received the “Thank you for your message” notification. Many potential leads were lost during this period
  • Tested several implementation options. Task is actively in progress. Delay due to some gaps in live operations

02. “Mega menu”

  • Implemented new menu in the Header
  • Created new Solution page
  • Updated the Services page

03. Re-design of the ContactUs page

Finalizing updates to the Contact Us page

04. Improved Page Speed

  • Improved Page Speed to an acceptable level using CDN
  • Saved money by switching to a more cost-effective NitroPack plan

05. Reduced spam level: from 82% to 3%

  • Implemented hidden reCAPTCHA v3, reducing spam percentage from 82% to 3%
  • Discontinued the paid Akismet solution, resulting in additional savings
     

[Brand& Reputation]

54 hours, 2% of all overtime

Working with the brand doesn’t bring immediate applications but enhances the company’s overall reputation. This will yield leads in the future.Decided to allocate a small amount of resources and focus on tasks that show quantitative growth.
+
0
Partnerships
3
x4
Cases
0
Citations
+
0
Reviews
01. Added reviews: +5

  • Added 5 reviews on 3 sites: Clutch, goodfirms, trustpilot

02. Process of adding new reviews

03. Publication of new case studies: 3х4

  • Published Benum, Kaneen, TDI cases in dribbble,
    pinterest, savee.it, land-book.com

04. Implementation of the Editorial Style Guide

  • Created a document outlining the company’s Tone of Voice
  • The document contains clear instructions and examples to follow when creating new content
  • Enhanced the document with an SEO checklist

05. Publication of press releases: +310 mentions

  • Published the press release “Elogic Commerce Achieves Adobe Commerce Specialization in EMEA.” News was republished on 310 websites
  • Created and published a press release about Hyva Suplier

06. New status partnerships: +5

  • Obtained technology partner status at Stripe
  • Negotiating partnerships with: zoho, shipbob, pipedrive, pimcore

[Offline]

68 hours, 3% of all overtime

We regularly devote our team’s working hours to various tasks assigned to us by the Elogic team.

We advise, manage, or directly perform tasks.
0
dues
0
h
Consultations
01. Various small tasks at the request of the Elogic team.

  • Participation in strategy session
  • Discussion of ideas and implementation steps post-strategy session
  • Evaluation of lead magnets from the Sales team
  • Selection of an editor
  • Assistance with specifications for writers
  • Analysis of ideas from Pasha and Igor

02. Events section for conferences

  • Created a new section on the website dedicated to offline events the company participates in
  • Developed pages for 2 conferences
  • Configured a fast process for creating pages for future events
  • Set up analytics to engage interested page visitors

03. Participation in the strategic session

  • Participation in strategy session
  • Formalization of tasks
  • Consulting the Elogic team

[Management]

856 hours, 33% of overall time

  • Detailed formalization of ideas and defining success metrics
  • Evaluating implementation costs, assessing task profitability, and prioritizing by best ROI
  • Analyzing completed tasks both immediately and in the long term
  • Separate validation and evaluation of numerous ideas generated by clients

+
0
Leads
0
+
Formalizations
+
1
Contract
0
Completed tasks
01. Formalization of ideas

  • Formalization and prioritization of numerous ideas that were previously ambiguous, duplicated, or conflicting

02. Creating a marketing plan in xmind

  • Development of a marketing plan in Xmind, divided into several major directions (epics)

03. Implementation of the Scrum process

  • Implementation of the Scrum for clarity of process and better ROI calculation

04. Evaluating the effectiveness of each hypothesis

  • Implemented verification of each hypothesis with a clear definition of done
  • Abandoned dozens of tasks with 0 ROI
  • Prioritized tasks that will bring the most benefit in the near future

05. Collected data to quickly evaluate hypotheses
Collected a large amount of analytical data. Based on this information, we can quickly evaluate new hypotheses:

  • How many resources will be needed
  • Our monthly productivity
  • Our strengths and weaknesses

06. Marketing plan: 200+

  • Created and formalized over 200 tasks, divided into 11 directions

07. Involvement in the sales process: +12 leads

    • Resolved issue with processing leads from Calendly. Identified and passed 12 leads to the Sales team, one of which resulted in a contract (Dorina)
    • Enhanced the ability to filter out spam in forms more effectively using Captcha
     

08. Participation in the formation of the content team

  • Searching for editors and writers
  • Testing
  • Organizing the process of integrating them into the workflow

09. Created Company Dashboard

Developed the first version of the Company Dashboard, collecting key metrics:

  • Analysis of clients and their LTV (Lifetime Value)
  • Costs of leads at different stages
  • Monthly regular analytics of key indicators

Work is ongoing

Comparison of results

6 mo in 2022 vs 6 mo with NOVO

Previously

NOVO

Price improved by 80%

Received 80% more working hours for the same budget

1000 hrs

1800 hrs

Reputable links: 600%

up to 10

57

New pages: 400%

up to 10

41

Delivered tasks: 270%

40

109

Customer requests: 130%

MQL for the period from May to October

x

1.3x

Increased Domain Rating: +7

53

60

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Thank you!

Elogic team, it’s a pleasure to work with you

There are big challenges and complex tasks ahead of us. We will reach new heights together.  NOVO Team