Category: Novo Marketing Blog

In SEO, there’s one term you’ll hear again and again: backlinks. They’re often described as “votes of confidence” for your website, but […]

Simply publishing great content isn’t enough to rank well. Search engines consider hundreds of factors when determining which pages deserve top positions, […]

Unique Link Challenges for Ecommerce Sites Getting links to an online store isn’t as simple as it sounds. You’re not offering blog […]

Definition and Examples of Profile Links Open a new account online, and you’ll usually see a little box for your website. That’s […]

Press releases have long been part of marketing and PR playbooks, but their role in SEO has been debated for years. At […]

In SEO, not all links are created equal. Two of the most commonly measured metrics,  backlinks and referring domains, are often used […]

If you’ve spent any time learning about SEO, you already know backlinks are critical for ranking. But here’s the problem: not all […]

Not all backlinks carry the same weight. .edu domains, tied to verified schools and universities, tend to have strong backlink profiles built […]

For local businesses, ranking well in search is about more than just optimizing your website. Search engines weigh a variety of factors […]

Most backlink requests are ignored — not because the offer is bad, but because the email is. Strong outreach email templates can […]

Here’s the thing about backlinks: not all of them carry the same weight. You can build hundreds, but if they’re scattered without […]

You’re watching your traffic dip. Rankings fluctuate. Maybe a Google penalty warning just popped up and you have no clue why. Chances […]