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How Do You Get an ROI When Pay Per Click Is So Expensive?

Posted on Monday, June 19th, 2017 at 9:29 am
The latest data from WordStream shows that on Google Ads the average cost-per-click for lawyer keywords is about $54 per click. For Bing ads it was $109. With average conversion rates around 7%, you’d need about 15 clicks to get just one lead. And with the average cost-per-click for lawyer keywords on google ads at $54 that’s $810 for...
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