SEO for Google Algorithm

SEO for Google’s Algorithm Changes: Stay on Top of Google

Google makes over 500 changes to its search algorithm every year, keeping Search Engine Optimization pros and web marketers on their toes. It’s hard to stay on top of what the search engine is up to. Recent changes, though, have been much publicized. Local searching – finding San Diego-based businesses if you’re in San Diego, for example – has gained importance as people access the internet on mobile devices. But now, precision in internet searching – and so in San Diego search engine optimization – is showing up in new ways.

Fresh SEO Content for your business website

search engine optimizationWe’ve always known that new, current content on your website is important in ranking high in Google’s search results. But now it may be even more important. First, search results will include more text from your website, not just headers and menu. This means the more relevant content you have on your home page, the more meaningful your search listing will be to users. Google also recently tweaked their algorithm to check for levels of freshness for each user query. This will be used in combination with detectors that can tell whether sites are official, and thereby yield more authoritative results – official sites will rank even high in their search ranking. So people can’t game the system by simply throwing up new copy. Users can also specify date ranges in their search, with Google yielding only results relevant to that date range. All of this means that if you’re a San Diego retailer, you might want to consider homepage updates or blogs to keep ranking high for local searchers.

Google search operators for effective SEO search

seoAnother interesting change at Google is the “search operators” search choice. When users select this, Google won’t suggest spelling corrections or alternative “close” search categories. Search operators searchers will find results that match their spelling (correct or not), tense (past, present, etc), exact verb form (“run” or “running”), and number (singular or plural), while using all of their search terms. This means that if you REALLY know what your customer wants, and you REALLY know the way they talk about it, you’re at an advantage.

Search engine optimization is an ever-changing part of marketing and Google’s secrecy can make it even harder. But when they DO let out some clues about algorithm changes, it’s worth taking a look.

seo

Can I afford Search Engine Optimization (SEO)

Why You Can’t Afford to Not Have SEO

Chula Vista Web Design If you feel as if you cannot afford Search Engine Optimization and think that you are better off without it, think again. The fact is that SEO is essential in every industry today. It is pointless to have a website up and running if you cannot generate the needed traffic to keep the business afloat. Chances are, your competitors are already using it to keep pace or even surge ahead.

Search Engine Optimization (SEO)SEO Increases Traffic and Brand Awareness

Being at the top of the search results increases traffic to your site, which increases the number of prospective customers, which increases the number of actual customers. Traffic from SEO is like having eager customers lining up to purchase from you.

Creating excitement around your products and services can create a big buzz that can have rippling effects. Building a significant amount of buzz through press releases, guest blogging, social media and videos will not only elevate brand awareness which can increase traffic, but the byproduct is that your SEO rankings will increase and thereby increase traffic to your site. It’s a win-win scenario.

SEO is Cost Effective

When it comes to marketing strategies, SEO is as good as it gets. This is because it targets potential clients who are already actively looking online for products and services that you can offer. By carefully selecting keywords that target your customers in all phases of their purchase cycle you can become a trusted resource for research through purchase. If done right, SEO can pay for itself in a matter of months.

SEO Increases Website Usability

Another reason you should make use of SEO is it increases your site’s usability. Search engines factor in usability when ranking pages. By default, when you optimize your website, enhanced usability is created by structuring content, navigation and media into a cohesive catalog of information. By interlinking pages with related information, you make it even easier for your customers to conduct their pre-purchase research.

Website Load SpeedSome Usability Factors Considered

Website Load Speed
Attention spans have dwindled over the last decade. People are no longer used to waiting for their modems to connect–we demand instant access. This includes not waiting for your website to load.

Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. Google Webmaster Central Blog

Ease of Navigation
From the actual programming used to create your navigation to navigation depth, Google is judging your site.

From an SEO perspective, a shallow website (that is, one that requires three or fewer clicks to reach every page) is far more preferable than a deep website (which requires lengthy strings of clicks to see every page on your site).  Search Engine Journal

Good Web Design

Responsive, Parallax, and HTML5 are the latest in web design trends and each come with their own SEO factors that can enhance or reduce your rankings.

We benefit both our users and ourselves when we design webpages in a way that doesn’t overwhelm or confuse users, but leads them to links, categories or subcategories to find the content they need.”  Search Engine Land

Just Having a Website is Not Enough

It is no longer enough to have website that displays compelling products, great innovations, and superior services. To stay ahead of the pack companies need to be at the forefront of search rankings too. Investing in SEO is the best thing you can do for your business today. We understand the importance of SEO, which is why we make sure to harness the endless possibilities this marketing strategy has to offer. Contact us to get started.